Two Paths in FinTech: Private Label Trading vs. Private Equity Platform
In a world where technology is all over the place and has stepped in every industry, fintech is becoming more popular over the years for companies that are searching for personalized solutions to take over the market as quickly as possible or to efficiently manage their investments. Two key concepts are private label trading platform and private equity platform. The private label trading platform allows companies to launch a trading service under their own brand without building it from scratch. And on the other hand, a private equity platform offers the investors access to different campaigns that are not always listed, automating the processes of portfolio management and due diligence.
What Is a Private Label Trading Platform?
A private label trading platform is ( aerapass.io/ ) a trading platform where you can buy and sell assets, crypto coins and so on and it is made by a specialized company but which can be ‘dressed’ with another’s company visual identity (logo and brand identity). For example, if a bank or an investment app wants to offer trading services but has zero time to start it from scratch, it can buy a platform that is already done from A to Z from another business. And then the name, the logo, the visual identity can be changed and this way it will be ready to be launched as their own trading platform.
The advantages are that these platforms are quick when it comes to launching, they cost less and they do not require hiring more programmers. This way the banks and the start-up businesses are able to offer modern investment services without having to reinvent the wheel.
The Data Scientist ( thedatascientist.com/white-label-trading-platforms-a-new-cost-effective-tool-for-financial-markets/?utm_source=chatgpt.com ) also mentions ‘In this extremely competitive financial marketplace, institutions consistently seek new solutions to improve operational efficiency and first-tier services cost-effectively, making enormous outlays relative to new technology creation. A white-label trading platform represents one modern innovative solution that allows financial companies to offer branded trading services in a fast and effective way. This paper examines the phenomenon of the white-label trading platform, its features, and a few of the numerous advantages a white-label trading platform bestows to financial organizations in the hyper-fast world of finance. ’
What Is a Private Equity Platform?
A private equity platform is a website or an online app that allows investors to invest their money in private campaigns that is companies that are not listed on the stock exchange. Usually it is about start-ups, SME or investment funds which need capital to develop. These platforms function as an intermediate because they bring the companies that are searching for financing and the investors that want to obtain higher returns than those from traditional investments such as stocks or bank deposits. The platform’s duties, to call it like that, are checking the companies so basically due diligence, offering financial information, evaluating term sheets so that in the end the investors can make an informed decision.
The people who usually use a private equity platform are investors with a high income, accredited investors or venture capital and private equity funds. Sometimes, retail investors can also participate, if the platform allows them. A few well known private equity systems are AeraPass, AngelList, Seedrs or Moonfare. These help democratize access to private investments, which were previously reserved only for large players in the financial field.
As mentioned on Wikipedia ( en.wikipedia.org/wiki/Private_equity_firm )‘A private equity firm or private equity company (often described as a financial sponsor) is an investment management company that provides financial backing and makes investments in the private equity of a start-up or of an existing operating company with the end goal to make a profit on its investments. The target companies are generally privately owned entities (not publicly listed), but on rare occasions a private equity firm may purchase the majority of a publicly listed company and delist the firm after the purchase.’
Key Differences between Private Equity Platform and Private Label Trading Platform
As mentioned above, there are two types of financial platforms which may seem similar but they are quite different because they serve different purposes. Therefore, here are some key differences between a private equity platform and a private label trading platform.
The trading platform is used for trading actions as its name suggests that is assets listed on public markets. These platforms are created by specialized companies but they can be rebranded with no problem and used by fintechs or digital banks under their own name. Main users are individual investors that want to buy or sell as quickly as possible. The business model is based on licenses or subscriptions and regulations are strict because they work with public markets.
On the other hand, the private equity system offers access at investment in private campaigns, again as the name suggests. This means that the businesses such as SME, start-ups and so on are not listed on the stock exchange. The investors are seeking long term wins and the main target is the people with high income or professional investors. The platform wins money from commissions and it is less regulated, but with increasing rules.
Therefore, the first platform is for quick transactions on public stock exchanges and the second one is for long term investments in private businesses.
Conclusion
Even if it is about a private label trading platform or a private equity one both play an important role in the digitalized transformation of the financial industry. As mentioned before, the trading one allows the businesses to launch trading services quickly under their brand’s name without having to build everything from scratch. And the second one gives access to investments in private campaigns opening new opportunities which were previously reserved only for large investors. Choosing between these two depends a lot on what type of business you own, the clients you target and your financial goals. The main goal of these platforms is to automating every process, to use the artificial intelligence in a useful way and also to use asset tokenization.